Blanco y Negro Music is an independent record company, the market leader in dance music, it is able to work with the most prestigious multinationals and at the same time is in a condition to compete with them. Free from the threats of instability, Blanco y Negro Music can be defined throughout its life as an infrastructure with a stable company culture that is constantly growing.
Blanco y Negro Music has grown 13% while the music market has fallen by 18%.
The key to our success, in addition to the concerted effort of the human factor of the company, is intrinsic to the superb relations that it enjoys with the main multinationals and mass media, making Blanco y Negro one of the record industries most important investors in TV. The same can be said in other media such as radio, where we occupy the first place in the record industry division with the main and secondary broadcasters, as well as in the specialized press in general.
DISTRIBUTION
The most important companies of the European musical panorama trust the distribution of their products to Blanco y Negro Music.
The superb exposition at the point of sale, as well as the use of all the promotional tools that the distributor will allow us, make our marketing campaigns especially well-known, obtaining massive exposure for our labels and products.
It is normal to find our references in the new features listening points, super sales, showcases, flyers and commercial pamphlets, etc.
The release of new titles is done nationally, with more than 700 points of sale, including large retailers, commercial centres, record store chains... El Corte Ingles and Fnac stores, Mediamarkt , Carrefour, Alcampo, Discos Gong stand out particularly...
Blanco y Negro Music at the moment occupies more than 30% of the national dance market. |